Found vs Willow: Which GLP-1 Provider Is Better?
By Iacob Pastina, Independent Researcher
Willow beats Found overall, scoring 8.2/10 vs 7.3/10. Found is more affordable at $264/mo vs $299/mo. Choose Found for users who want a science-backed weight loss program with beh. Choose Willow for users who want a balance of quality care and reasonable pric.
A side-by-side comparison of Found and Willow covering pricing, scores, medication types, insurance, and more to help you decide.
Found
#30 of 40Science-backed weight management platform combining GLP-1 medications with behavioral health coaching and support.
Visit FoundWillow
#8 of 40Personalized GLP-1 weight loss with ongoing clinical support. The highest verified conversion rate among comprehensive care platforms.
Visit Willow| Feature | Found | Willow |
|---|---|---|
| Our Score | 7.3/10 | 8.2/10 |
| Starting Price | $264/mo | $299/mo |
| Medication Type | Both | Both |
| Insurance Accepted | Yes | No |
| Best For | Users who want a science-backed weight loss program with behavior change support | Users who want a balance of quality care and reasonable pricing |
| Ranking | #30 | #8 |
Pros & Cons Compared
Found
Pros
- +Active insurance coordination — Found contacts your insurer and reports which GLP-1s are covered, prior auth requirements, and estimated copay
- +10+ medication options including both compounded and brand-name (Wegovy, Zepbound, Wegovy pill) — the widest formulary of any platform
- +Typical insured copay of ~$30/mo for most members — dramatically lower than cash-pay alternatives
- +Most members start treatment within one week of completing the health questionnaire
Cons
- −Pricing is less transparent than flat-rate competitors — costs vary by insurance status and medication choice
- −The insurance navigation process adds steps and complexity compared to simple cash-pay platforms
- −Compounded medication availability may shift with FDA enforcement changes
Willow
Pros
- +Includes monthly provider check-ins and dose adjustments at no extra cost
- +Switch between brand-name and compounded mid-treatment without restarting
- +$160/mo all-in — no consultation fees, no shipping charges, no lab surcharges
- +90%+ patient retention rate after 3 months per their published outcomes data
Cons
- −Cash-pay only — no insurance billing, though they provide superbills for FSA/HSA
- −Founded in 2024 — less track record than Ro or Hims, though growth has been fast
Our Verdict
Willow edges out Found with a score of 8.2/10 vs 7.3/10. If budget is your priority, Found starts at $264/mo compared to Willow's $299/mo. Found accepts insurance, which can significantly reduce your out-of-pocket costs. Choose Found if you want: users who want a science-backed weight loss program with behavior change support. Choose Willow if you want: users who want a balance of quality care and reasonable pricing.