Ro vs Willow: Which GLP-1 Provider Is Better?
By Iacob Pastina, Independent Researcher
Willow beats Ro overall, scoring 8.2/10 vs 7.2/10. Willow is more affordable at $299/mo vs $344/mo. Choose Ro for users with insurance who want brand-name medications from a . Choose Willow for users who want a balance of quality care and reasonable pric.
A side-by-side comparison of Ro and Willow covering pricing, scores, medication types, insurance, and more to help you decide.
Ro
#36 of 40One of the most recognized telehealth brands offering brand-name GLP-1 medications with insurance support and a streamlined process.
Visit RoWillow
#8 of 40Personalized GLP-1 weight loss with ongoing clinical support. The highest verified conversion rate among comprehensive care platforms.
Visit Willow| Feature | Ro | Willow |
|---|---|---|
| Our Score | 7.2/10 | 8.2/10 |
| Starting Price | $344/mo | $299/mo |
| Medication Type | Brand | Both |
| Insurance Accepted | Yes | No |
| Best For | Users with insurance who want brand-name medications from a trusted platform | Users who want a balance of quality care and reasonable pricing |
| Ranking | #36 | #8 |
Pros & Cons Compared
Ro
Pros
- +The most recognized telehealth brand in GLP-1s — operating since 2017 with millions of patients served
- +Direct insurance billing with major carriers — with coverage, Wegovy or Zepbound can cost $0-25/mo copay
- +$99/mo self-pay starting price for brand-name medications, among the lowest for FDA-approved drugs
- +Same-day prescriptions common — streamlined intake means most patients get approved within hours
Cons
- −Brand-name only — no compounded semaglutide or tirzepatide, which means no cheaper generic alternatives
- −Without insurance, brand-name costs jump significantly ($299+/mo for Wegovy at higher doses)
Willow
Pros
- +Includes monthly provider check-ins and dose adjustments at no extra cost
- +Switch between brand-name and compounded mid-treatment without restarting
- +$160/mo all-in — no consultation fees, no shipping charges, no lab surcharges
- +90%+ patient retention rate after 3 months per their published outcomes data
Cons
- −Cash-pay only — no insurance billing, though they provide superbills for FSA/HSA
- −Founded in 2024 — less track record than Ro or Hims, though growth has been fast
Our Verdict
Willow edges out Ro with a score of 8.2/10 vs 7.2/10. If budget is your priority, Willow starts at $299/mo compared to Ro's $344/mo. Ro accepts insurance, which can significantly reduce your out-of-pocket costs. Willow offers both brand-name and compounded medications, giving you more flexibility. Choose Ro if you want: users with insurance who want brand-name medications from a trusted platform. Choose Willow if you want: users who want a balance of quality care and reasonable pricing.